Excenna Business Solutions ("Company," "we," "us," or "our") operates the website excennabusinesssolutions.com and provides AI-powered lead reactivation, speed-to-lead, out-of-hours automation, and Google review management services (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Services.
By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please do not use our Services.
1. Information We Collect
1.1 Information You Provide
Contact information: name, email address, phone number, company name, and job title
Account and billing information: business address and payment details (processed securely by our third-party payment processor; we do not store credit card numbers)
Lead database information: contact lists and customer data you upload or provide for use with our AI automation Services
Communications: messages, inquiries, and correspondence you send us
Calendar and scheduling information when you book calls through our website
1.2 Information Collected Automatically
Device and browser information: IP address, browser type, operating system, and device identifiers
Usage data: pages visited, time spent on pages, referring URLs, and click patterns
Cookies and similar tracking technologies (see Section 6)
1.3 Information from Third Parties
Analytics providers (e.g., Google Analytics)
Payment processors (e.g., Stripe) — transaction confirmations only, not card details
CRM and marketing platforms integrated with our Services
2. How We Use Your Information
We use the information we collect to:
Provide, operate, and maintain our Services, including AI-powered SMS outreach, lead reactivation, and automated follow-up on your behalf
Process transactions and send related information (invoices, receipts, and payment confirmations)
Communicate with you about your account, Services, updates, and support requests
Analyze usage patterns to improve our Services and develop new features
Send marketing communications (with your consent, where required)
Comply with legal obligations and enforce our Terms and Conditions
Detect, prevent, and address fraud, security issues, or technical problems
3. How We Share Your Information
We do not sell your personal information. We may share information with:
Service providers: third-party vendors who perform services on our behalf (payment processing, hosting, analytics, SMS delivery, and CRM platforms)
Business partners: only as necessary to deliver the Services you have contracted for
Legal compliance: when required by law, regulation, legal process, or governmental request
Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets
With your consent: when you direct us to share information with a third party
4. Data Processing on Behalf of Clients
When you provide us with your lead databases and customer contact information for use with our AI automation Services, we act as a data processor on your behalf. You remain the data controller and are responsible for ensuring you have the appropriate legal basis and consents to share that data with us. We process such data solely to perform the Services described in your service agreement.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you Services. We also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features on our website.
We may use the following types of cookies:
Essential cookies: required for the website to function properly
Analytics cookies: help us understand how visitors interact with our website
Marketing cookies: used to deliver relevant advertisements and track campaign performance
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
Access: request a copy of the personal information we hold about you
Correction: request that we correct inaccurate or incomplete information
Deletion: request that we delete your personal information, subject to certain exceptions
Opt-out of marketing: unsubscribe from marketing emails at any time using the link in any marketing email
Do Not Sell or Share: we do not sell personal information; however, you may submit a request regarding data sharing
7.1 California Residents (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of any sale or sharing of personal information. We do not sell personal information. To exercise your rights, contact us using the information below.
7.2 SMS and Telephone Communications (TCPA)
By providing your phone number and consenting to receive SMS messages or calls, you agree to receive automated text messages and/or calls related to our Services. You may opt out at any time by replying STOP to any message. Message and data rates may apply. We comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal and state regulations.
8. Data Security
We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any information.
10. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date. Your continued use of our Services after any changes constitutes acceptance of the updated policy.